EA says loot boxes are 'surprise mechanics' and are as ethical as Kinder Eggs

Loot box controversy has been going on for years now but publishers are starting to get worried as governments around the world are starting to pay attention and are investigating how predatory these

They never learn : r/PrequelMemes

Prince Harry, Kinder Eggs, 'surprise mechanics' and porn: the UK's ok

EA rebrand loot boxes to surprise mechanics

EA rebrand loot boxes to surprise mechanics

EA Calls Loot Boxes Surprise Mechanics, Blame Sony & Microsoft over Age Checks

EA games: Loot boxes aren't gambling, they're just like a Kinder Egg - BBC News

EA: Loot Boxes are Actually 'Surprise Mechanics' and 'Quite Ethical' - Forums

Video Game Loot Boxes Should Be Regulated Like Casinos, Politicians Say

EA Says 'Surprise Mechanics' Like Loot Boxes Are 'Quite Ethical

EA Call Loot Boxes 'Surprise Mechanics', But What Does That Mean for the Future of Microtransactions?, by Harry Frazer

EA games: Loot boxes aren't gambling, they're just like a Kinder Egg

EA wants to rebrand loot boxes as “surprise mechanics.” Guess how it went? – InfernalPenguins

EA reportedly says controversial in-game loot boxes are plain old fun - CNET