How can marketers tap into China's MBTI hype?

MBTI (Myers-Briggs Type Indicator) has become a common greeting in most socialising settings amongst young Chinese.

Springer Texts in Business and Economics) Efraim Turban, Judy Strauss, Linda Lai (Auth.) - Social Commerce - Marketing, Technology and Management-Springer International Publishing (2016), PDF, Social Media

What made BTS become a global phenomenon – How does the K-POP industry influence the world? – Media & Society Issues Explained

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WeChat Marketing – Top Strategies for Business on WeChat - Ecommerce China

the sales game

the sales game

MyCreativity Reader: A Critique of Creative Industries by Ned Rossiter - Issuu

Calaméo - Advance Teaching Methods For The Technology Class

How can marketers tap into China's MBTI hype?

Artificial intelligence (AI)-assisted HRM: Towards an extended strategic framework - ScienceDirect

Tmall dives into the digital collectibles craze while incorporating the MBTI hype

The Complete Guide Using ChatGPT And Other LLMs, to Boost Your Business (PART 2 OF 2), by Mr Newq

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What in the chinese version of mbti is that? : r/mbti